Online model agency is a reality in a society with the accessible nature of the internet. Typically, the organisation will establish a bricks and mortar office with a fully functional website to run alongside the establishment. An online model agency cannot survive without a team of experienced members to of course, run the business meeting potential models and clients and so on. Many establishments will allow for hopefuls to apply via their website and it is a useful resource to state information without using the telephone constantly.

The website is fundamentally a way of communicating with a modelling agency via the application process or to find out vital information about the company. The agency will design a website that projects the correct image and identity into the industry as experts, professionals and eager hopefuls will be judging their reputation instantly. It is a platform to boast their existing model database, industry links and requirements to a wide audience 24 hours a day. It is essentially a marketing tool to attract models and clients alike without leaving their office. Agents are extremely busy with a tight schedule to adhere to and therefore, the role will be a assigned to an experienced member of staff with technical abilities. The website is consistently updated with the latest news from the agency that needs to be communicated. Over the years, the internet has become increasingly relied upon and the maintenance is a full time job. Social media accounts are also a part of the online phenomenon, which modelling agencies can use to their advantage. However, reputable establishments WILL NOT contact models via Facebook, Twitter or any other social media account. It is strictly used to promote the company as other methods of contact will be put in place.

Once you have applied to a modelling agency via their website you will be contacted by a member of the establishment. If successful the organisation will demand to see you in person to discuss your potential and future with the agency. You may be contacted via email or a telephone call depending on the preference of the company. Yet a trustworthy agency will require to meet you as their reputation is at stake and models may send shots that are not in fact truthful. Signing an individual to the database cannot be completely handled via online resources as the agents need to have complete faith in a models talent to secure castings. It is also important to build a relationship with your agency, which is difficult to do unless you meet face to face and castings would not bode well virtually.

Online resources do have their benefits and have revolutionised a lot of industries included the modelling field. Social media accounts, e-Folios and websites allow for both models and agencies to promote themselves and successfully expanding their reach. However, online modelling agencies cannot exist without actual people who organise the website, meet with models and clients. Without human interaction the industry would become removed and unpersonalised. Also, more room for scamming individuals would appear as lies can be easily created via the power of the internet. However, when meeting with an agency make sure you research the establishment and individuals first to ensure safety and avoiding danger. The internet does provide a wider scope for untrustworthy candidates that impressionable models do need to become wise to when operating in the industry.