Advertising models are essentially individuals that are used to promote products. The types of modelling classed as advertising is fashion campaigns that are used for billboards, magazines, at bus stops and in shop windows. The main purpose is to attract customers to buy the product on display whether this is a piece of clothing, accessory or cosmetic item. The brand wish to promote their merchandise in a creative yet accessible way and require models to achieve a series of professional and eye catching shots to be utilised worldwide. The role can reach the high fashion world and the commercial industry yet are unlikely to be called advertising models.

Ready to wear fashion designers will seek high fashion top models for their seasonal campaigns and high street brands may occasionally feature a high profile individual like Cara Delevingne for Topshop and Beyoncé for H&M yet mainly hire commercial models. Independent boutiques may feature in a local magazine and will seek an emerging model who needs the experience keeping the cost low. To feature in a fashion campaign for a certain niche it is essential to realise your capabilities and work towards this goal. The high fashion industry is a very competitive and fierce field to enter with high restrictions to meet and therefore, it is vital that you have these attributes to succeed in quite a harsh and judgemental industry. Many are challenging the set boundaries yet for the time being the extremely tall, slim physiques are preferred. The commercial industry remains competitive yet the restrictions are slightly more relaxed with petite and plus size models categorised under this title.

It is important to search for an agency that meets your requirements and will be able to secure castings tailored to your specific look. Luckily, modelling establishments specialise either in commercial or high fashion and therefore, will have the correct links and connections to ignite your career in the advertisement world. Once signed to a modelling organisation you will be contacted to attend castings to secure roles. It is important to be enthusiastic and professional when at castings to impress the client and succeed. Employers will have a specific vision in mind for the ad campaign and will hire those that meet their requirements exactly. Therefore, do not become disheartened by rejection keep persisting until you meet your goal.

Children, women, teenagers and men are all required for advertisements depending on the brand. Large high street brands and design houses who cater for a variety of ages and gender will be seeking models who fit each department. Therefore, advertisements do not discriminate against age or gender with plenty of opportunities opening up in this field. In some cases the campaign may merge ages and gender with child models featuring in the ad with male and female models as a family shot if you like. It is important to be able to interact and work with new people in these circumstances to ensure the winning shot is captured.