Commercial modelling covers a broad area sourcing a variety of individuals to fill roles within the niche. Typically, modelling agencies and clients will seek even features to appear in advertisements, magazines and catalogues. Many brands rely on commercial models to to promote their products. They use tv commercials and adverts, product packaging, magazines or billboards depending on budget accessibility. H&M, Zara and Topshop will all use fashion models. These are the type of modelling jobs to expect when working in commercial fashion modelling.

Commercial Print Requirements

Natural features and a accessible look is required so the designer can transform the female model into their vision easily. Long, flowing locks can be adapted to many different styles achieved through the hands of a hair stylist. Striking facial appearances can be delivered via a specialist in the art of make up. Therefore, an unusual look is usually not sourced like in high fashion as creating various visions will be difficult.

To appear in commercial advertising a female is usually required to measure at 5’6″. A male should stand at 5’11” tall. Therefore, a mid range height is highly preferred rather than exceptionally tall or small cases. The commercial niche takes pleasure in adhering to society and reflecting this through an individual, which is not dangerously thin and overly tall. Society responds better to an advertisement that is realistic and encouraging with models that reflect everyday people. For example, mature, plus-size, catalogue, body part and fitness models come under the umbrella of commercial advertising as all size and shapes are required. Therefore, meeting the needs of the employer is the most important factor, which is difficult to measure. However, this rule does leave room for more opportunities and a wider market yet do not believe that the niche is easy to enter.

Expectations Within the Commercial Modelling Industry

Commercial models will be expected to express emotion and feeling through their face on demand. Clients will seek individuals who are able to repeatedly deliver a specific look until the photographer has captured the winning shot. The less time spent giving direction at the photoshoot and retaking each shot will impress an employer as the schedule will run smoothly. The catwalk is usually left for supermodels however, there will be some fashion shows that require commercial models.

Famous Faces Do Accept Commercial Work

Actresses and actors regularly find work in commercial modelling as they naturally find comfort in expressing different emotions via their facial movements. Typically, performing arts individuals are versatile, possess a great personality and acting ability. To avoid loosing out to actors at castings ensure that you practice facial expressions and poses. Perfecting your appearance via a camera lens will enhance your modelling career greatly.

Commercial Model Qualities

The modelling industry is competitive no matter which niche you desire to succeed in. Therefore, hard work, dedication and determination are vital qualities to possess. Never take your mind off your goal and let a rival take the opportunity from under your feet.

It is important to perfect your acting ability, nurture your positive and outgoing character, be flexible in your approach for work and appear professional at all times. Perform research that will aid your plight such as investigating the existing talent in the modelling world via advertisements and the databases of modelling agencies who cater for commercial models. You will usually find a varied scope in relation to appearance and figures, which will provide you with the drive and ambition to pursue your dream.