Entering the modelling industry can be both exciting and daunting, especially as trends shift year by year. The year 2025 promises to bring some fascinating developments in photography that every aspiring model should know about. From tech-driven innovations to ethical transformations, these trends will shape the way models build their portfolios, engage with audiences, and get discovered by brands.

In this guide, we’ll dive into the major trends set to take centre stage in 2025, giving you insight into the year ahead.

1. Sustainable and Ethical Photography: The Shift Towards Conscious Modelling

The world of fashion and modelling has seen a strong shift towards sustainability, and this trend is only set to strengthen in 2025. Ethical fashion has been a growing movement, but now, the photography practices within the industry are following suit. Brands and agencies are seeking models who are aligned with these values, as well as photographers who adopt eco-friendly approaches.

• Eco-Friendly Photoshoots
  Many studios are now moving towards environmentally friendly setups, avoiding disposable props and using sustainably sourced materials. Photographers are choosing natural lighting over artificial light where possible, reducing energy usage. Models are less likely to be flown on private planes. Photographers are also being more mindful to protect natural environments when out shooting in nature. As a model, being aware of and participating in sustainable practices could make you more appealing to forward-thinking brands.
• Digital Wardrobes and Virtual Styling
  Instead of flying entire teams and outfits around the world, digital wardrobes are becoming popular. Brands are creating virtual outfits that are digitally “worn” by the model, allowing for endless styling options without physical waste. Aspiring models should be comfortable with digital styling and aware of how these processes work, as they’re likely to see more of this trend in their careers.

2. AI-Driven Photography: Embracing Technology as a Newcomer

Artificial intelligence has begun transforming the modelling industry in ways that were unthinkable even a few years ago. In 2025, AI is expected to play an even more central role in photography, from automating editing processes to enabling virtual photoshoots.

• AI-Assisted Editing and Retouching
  AI-powered software is increasingly used to make editing faster and more precise. This doesn’t mean models will be ‘airbrushed’ to the extreme; rather, AI tools are being used to enhance natural beauty and ensure consistency across shots. For new models, understanding the role of AI in post-production is important, as it can directly affect how they appear in final images.
• Virtual and Augmented Reality Photoshoots
  With the rise of virtual and augmented reality, some photoshoots now take place in fully digital environments. This can be a major advantage for models who don’t live in major fashion hubs, as it allows for remote work with top photographers and brands. Learning how to pose and interact in a virtual setup could be a valuable skill for those entering the industry.

3. Diversity and Body Positivity: Celebrating All Forms of Beauty

One of the most celebrated changes in modelling in recent years is the industry’s commitment to diversity, body positivity, and inclusivity. In 2025, this trend will continue to be prominent, opening doors for aspiring models of all shapes, sizes, and backgrounds.

• Demand for Authentic Representation
  Audiences want to see themselves reflected in media, and brands are actively seeking models who break the traditional mould. For newcomers, this means that the pressure to fit into a narrow standard of beauty is easing (though competition will be fiercer than ever). Focus on embracing your unique look and personality – many agencies now celebrate authenticity over traditional beauty standards.
• Normalising Different Body Types and Identities
  Body positivity and inclusivity are no longer just buzzwords; they’re industry requirements. Aspiring models should be prepared for a marketplace where diverse body shapes, ethnicities, and identities are in demand. This also means that photographers are adapting their lighting, angles, and editing to suit a wider range of models, making modelling more inclusive than ever.

4. Minimalism and Authenticity in Photoshoots: Less is More

In 2025, photography styles may continue moving away from excessive styling and editing, favouring more natural, minimalist aesthetics. For new models, this shift means that the focus could be more on their personality and presence rather than heavy makeup, elaborate outfits, or dramatic effects.

• Natural Lighting and Unfiltered Photography
  Photographers could continue to lean towards natural light and softer, more candid shots. Models could expect more relaxed, lifestyle-focused photoshoots where they’re encouraged to appear more relatable. It’s wise to practice posing in natural lighting and get comfortable with more pared-back styling.
• Raw and Real Shots
  Authenticity is in, and many photographers are now looking for ‘real’ moments rather than perfectly staged poses. This trend may favour models who can express genuine emotion, whether that’s joy, contemplation, or spontaneity. As an aspiring model, developing a range of natural expressions will be a valuable asset. Taking some acting classes or practicing in front of a mirror may help you develop this skill.

5. Emphasis on Social Media Presence: A Vital Tool for New Models

A strong social media presence is essential for anyone hoping to break into modelling. Platforms like Instagram, TikTok, and even LinkedIn are often the first places brands look to discover new talent.

• Personal Branding and Consistent Aesthetics
  Many aspiring models build portfolios directly on social media, creating a cohesive feed that reflects their unique style and personality. Maintaining a consistent aesthetic can be key to attracting followers and brand collaborations. Invest time in learning how to curate an Instagram feed, engaging with followers, and showcasing a variety of looks.
• Engagement and Authentic Interaction
  Engagement is just as important as visuals on social media. Brands are looking for models who can connect with their audience authentically, so don’t be afraid to show a bit of personality. Responding to comments, sharing stories, and creating interactive content can help build a loyal following and make you more appealing to potential clients.

6. Inclusive and Adaptive Modelling Agencies: Tailored Support for New Faces

In response to the growing diversity and digitalisation of the industry, modelling agencies are changing their approach to managing talent. By 2025, many agencies are expected to offer more flexible, personalised support, making it easier for aspiring models to start their careers.

• Flexible Contracts and Remote Collaboration
  Traditional modelling contracts often required relocation to a major city, but with the rise of remote collaboration and virtual photoshoots, many agencies now offer flexible options. Aspiring models should research agencies that accommodate remote work and offer transparent, adaptable contracts.
• Focus on Development and Mentorship
  Many agencies now provide mentorship programs and development workshops to help new models build their skills and confidence. If you’re just starting, consider looking for agencies that focus on nurturing talent rather than expecting instant results. This support can be invaluable for building confidence and understanding the nuances of the industry.

7. Gender Fluidity in Fashion and Modelling: Breaking Down Traditional Norms

Fashion and modelling are increasingly becoming spaces where gender boundaries are explored and redefined. Gender-neutral fashion is more popular than ever, and many photographers and brands want models who can express fluidity and individuality in their work.

• Gender-Neutral Campaigns and Androgynous Looks
  Some brands are moving towards androgynous styling, blurring the lines between masculine and feminine. For aspiring models, this trend opens new opportunities to explore diverse styles and embrace fluidity in their looks.
• Embracing Personal Identity
  Photographers and brands are looking for models who bring a unique perspective to their work. Rather than conforming to a specific look, embrace your individuality and consider how it might align with the growing trend of gender fluidity.

Getting Ready for the Future of Modelling Photography in 2025

2025 should bring new opportunities, fresh challenges, and an ever-evolving set of industry standards. By understanding potential upcoming trends, aspiring models can prepare themselves to navigate the field successfully.

Remember, while skills like posing and professionalism are extremely important, having knowledge of and embracing change will help to set you apart. Keep learning, stay adaptable, and continue to develop your personal branding in order to give yourself the best chances of success.