London Collections: Men (LCM) for SS15 has finished for yet another incredible season. UK Models has closely followed the movements of the innovative event specialising in menswear monitoring in particular the impact on the modelling industry. As a celebration of British fashion and culture LCM explores emerging designers alongside iconic competitors. The combination of the two significant aspects of the menswear fashion industry produces unique, quirky designs as well as classic, staple pieces; a refreshing interpretation of male fashion.

The specialist event hosts runway shows in venues around the capital has completed their fifth season gaining international recognition. With Nick Grimshaw, Tinie Tempah and David Gandy earning prestigious positions on the committee through their iconic style and obvious passion for the industry. Their support has increased the profile of the event, which of course reflects directly on the modelling world.

Burberry Prorsum merges elements of classic suiting pieces with casual denim, trainers and sun hats in a multitude of vibrant colours. The result is effective and original for their interpretation of Summer fashion with a requirement for layering. Richard James transports the spectators to the safari with khaki, white and beige becoming the dominant colour way with a pop of orange, blue and pink accent shades. Christopher Raeburn sticks to an orange, black, grey and white colour palette with a selection of shorts, tees, trousers and jackets. An emphasis on square prints is apparent throughout the collection. Which creative collection was your personal favourite?

The success of LCM has created new, exciting opportunities within male modelling profession. The 3 day event requires a multitude of professional catwalk models to showcase the exquisite, radical designs. With a prestigious reputation to uphold models chosen have to possess the correct look, height and size measurements for each individual show and be able to walk confidently down the catwalk. Many shows have a tight schedule to adhere to so it is vital to be able to grasp the concept quickly without any mistakes.

Modelling is such an integral part of the event as the opportunity for designers to showcase their creations on a selection of premium models is vital. LCM is considered to be of great importance in the expansion and awareness of British male fashion therefore, only the elite, high end models will be hired for the occasion. Male models signed to a high fashion, catwalk agency in London will have a significantly strong chance of earning a place on the runway.

The unique aspect of LCM is the acceptance of couture designs, which can be described as innovative, original and highly creative. Models are required to wear the piece with confidence even if the item is uncomfortable or restricting. The artistic creation is vital to the collection and inspirational to the audience. Embrace the design with pride and the upmost importance as in the Sibling runway show.

The atmosphere at the event is portrayed as relaxed and friendly according to socialite Daisy Lowe. Therefore, it is vital for models to possess a positive and passionate personality to ensure the overall vibe is maintained. Of course, LCM demands professionalism yet the emphasis on keeping a sense of enthusiasm and comradery is infused into the nature of the event.

Developments within the fashion industry are directly linked to the modelling world. With an elite event such as LCM the awareness and requirement for male models increases. The impact on the international audiences and designers leads to more recognition and a need for male models. Both industries enhance and encourage as without either both would fail. Do you have what it takes to become a successful runway model?