If you’ve ever dreamed of becoming a model, you’ve probably wondered what it takes to get scouted by a modelling agency. The idea of being discovered and catapulted into the world of fashion, beauty, and glam is undoubtedly an exciting notion, but there’s a lot more to it than that. Being discovered is rare; modelling is a competitive industry, and knowing what agencies are really looking for can make a big difference in how you approach your journey.

This guide will walk you through the process of getting noticed, and potentially scouted, by modelling agencies. Whether you’re a complete beginner or have dabbled in modelling here and there, we’ll help you understand what agencies want, how to present yourself, and the practical steps to take to increase your chances of getting scouted.

What Modelling Agencies Are Really Looking For

Before diving into how to get scouted, it’s important to know what modelling agencies are actually searching for in new faces. Agencies see hundreds, if not thousands, of hopeful models every week, so standing out is key.

Here’s what they’re really looking for:

1. A Unique Look

Agencies are on the lookout for models with something distinctive about their appearance – something that catches the eye and makes people want to take notice. But “unique” doesn’t mean you have to look like a supermodel or have symmetrical features. It’s more about having a look that stands out and fits the type of modelling the agency represents.

For example, some agencies might be looking for models with more unusual or edgy features for editorial or commercial work, while others might focus on classic beauty for high fashion. It’s all about finding the right fit, so don’t be discouraged if you don’t match traditional beauty standards. The key is to be authentic and embrace what makes you different.

2. Confidence in Front of the Camera

Confidence is incredibly important. Modelling isn’t just about posing pretty for the camera; it’s about telling a story and conveying emotion. Agencies want models who can project confidence and engage with the camera, whether it’s for a photoshoot, runway, or a commercial campaign.

Being comfortable in your own skin shows through in your pictures. You don’t have to be overly outgoing, but you should be able to look relaxed and self-assured in front of a lens. Confidence also means being able to take direction well, meet new people regularly, work with photographers, and bring your personality to the shoot.

3. Good Body Proportions

It’s true that certain modelling categories, like runway modelling, often require specific body measurements. For example, high fashion models are usually taller, with a lean physique. Agencies may be looking for women who are between 5’9” and 6’0” (175-183 cm) tall, with a slim, athletic build. However, it’s important to note that not all modelling opportunities are based on these measurements.

For commercial, beauty, or plus-size modelling, agencies are looking for all types of bodies. There’s a growing demand for diversity in the industry, with more opportunities for models of different shapes, sizes, and heights. So, even if you don’t fit the “typical” mould, there are still plenty of chances to get scouted and succeed.

4. A Strong Social Media Presence

In today’s digital age, social media is a powerful tool for getting noticed. Instagram, in particular, has become a key platform for aspiring models to showcase their work. Many agencies now scout models directly through social media platforms, and having an active, engaged following can work in your favour.

A strong Instagram presence isn’t just about posting great photos; it’s about building a personal brand. Agencies want to see that you’re engaging with your audience, maintaining a consistent aesthetic, and presenting yourself as someone who could represent their clients. It also helps to tag the agencies or brands you’re interested in working with, as this can make it easier for scouts to find you.

Agencies may also check you on outline to make sure you’re a good, authentic person. It’s important you don’t post anything too polarizing or anything that could be off-putting to a potential client or employer.

5. Versatility and Range

The ability to adapt to different types of modelling is another thing that agencies look for. Can you pull off a range of looks, from glamorous to casual to edgy? Models who can work in multiple genres of modelling – whether it’s fashion, beauty, fitness, or commercial – are often more appealing to agencies because they have the potential to book a variety of jobs.

If you can show a diversity of looks in your portfolio and adapt to different types of shoots, you’re more likely to catch the attention of agencies looking for models with range.

6. Professionalism and Reliability

Being professional and reliable is just as important as having the right look. Agencies want models who are punctual, easy to work with, and who take their careers seriously. If you want to make it in the industry, you’ll need to show that you can handle the responsibilities that come with it, from attending castings and photoshoots to working with other creatives.

Models who are easy to collaborate with, communicate well, and show up ready to work are always in demand. Demonstrating a positive attitude and strong work ethic will set you apart from others and make agencies more likely to take you seriously.

Steps to Get Scouted by a Modelling Agency

Now that you know what agencies are looking for, let’s break down the practical steps you can take to get noticed and increase your chances of being scouted.

1. Build Your Portfolio

Your portfolio is your modelling resume, and it’s one of the most important tools you’ll have when trying to get scouted. A strong portfolio should showcase a variety of looks, poses, and expressions. It’s not necessary to start with professional photos; many models begin with simple snapshots taken by friends or family. Just make sure the images are clear, well-lit, and show your personality.

If you can, work with photographers to get high-quality images that show off your versatility and ability to adapt to different styles of modelling. A great portfolio can make a huge difference when applying to agencies or approaching potential clients.

2. Submit to Modelling Agencies

Once you have a portfolio, the next step is to apply to modelling agencies. Most agencies have a submissions page on their website where you can send your photos, along with your measurements and contact details. Be sure to follow the submission guidelines carefully. Agencies often look for specific types of photos (such as a headshot, full-body shot, and a few lifestyle images), so make sure you’re providing what they ask for.

Do some research to find agencies that align with the type of modelling you want to pursue. If you’re more interested in high fashion, look for agencies that specialise in that. If you’re into commercial modelling, there are agencies that cater to that as well. You can also attend open casting calls or model searches, which are sometimes held by agencies to scout fresh talent.

3. Create a Professional Social Media Profile

In order to be found, you have to make yourself findable.

As mentioned earlier, social media is an essential tool for getting scouted. Create a professional Instagram profile dedicated to your modelling career. Keep your feed consistent and visually appealing, and make sure to post regularly. Engage with your followers, tag brands or agencies you want to work with, and use hashtags that are relevant to your niche.

Remember that your social media presence should align with the image you want to project as a model. Stay authentic, but make sure the content you post reflects your personal brand and modelling aspirations.

4. Attend Networking Events and Model Searches

Networking is a key part of getting discovered in the modelling industry. Look for casting calls, open days, or model search events in your area. Agencies often host these events to find fresh talent, and attending them can give you a great opportunity to meet scouts and photographers in person.

Make sure to prepare for these events by dressing simply (think jeans and a plain top) and bringing a few photos with you. Agencies will want to see what you look like without heavy makeup or styling, so don’t worry about looking “perfect” – just be yourself.

5. Keep Learning and Stay Persistent

Finally, persistence is key. Rejection is part of the journey, but it doesn’t mean you’re not good enough. Keep improving your skills, learning about the industry, and pushing forward. Whether it’s by improving your poses, learning about different types of modelling, or expanding your portfolio, always be working towards your goal.

The more you put into your modelling career, the more likely you are to get noticed. It can take time, but with dedication and patience, your efforts will pay off.

Conclusion

Getting scouted by a modelling agency isn’t easy, but with the right approach, you can increase your chances of getting noticed by the right agency. Remember, agencies are looking for more than just a pretty face; they want a model who stands out, exudes confidence, has a unique look, and is professional and reliable. If you take the time to build a strong portfolio, network, and create a solid social media presence, you’ll be on the right path.

Modelling is an exciting and rewarding career, but it requires hard work, persistence, and a willingness to learn. Stay true to yourself, stay consistent, and you might just find yourself in front of the camera before you know it.