Modelling agencies are companies that help aspiring and established models secure work opportunities.

Being signed to a London agency is hugely beneficial to your modelling career; agencies have plenty of contacts and experience that give aspiring models a far better chance of success.

However, it is no easy feat to be signed to such an establishment as the competition is high. Model agents will only sign new faces that enhance their current edit of male and female models.

It’s therefore imperative that models make a good first impression when approaching agencies.  The approach needs to be professional, smooth and correct. Each organisation will have different requirements (normally listed on their website) for applying, so it’s important these are thoroughly checked and followed. Successful models who feature in campaigns for Topshop, Zara and American Apparel have all gone through this same process.

Filling Out the Application Form

Before beginning the application process, it’s important to read through it carefully to understand what is required. You will likely need your contact information and statistics (e.g. measurements, hair colour etc), and you will need to include recent photographs.

Ensure the information you give is correct. It is easy to make an error by including an extra digit or missing a letter.

It may be tempting to fudge certain information (for example height or bust size) but it’s imperative you remain as honest as possible. An in-person meeting will quickly reveal any errors on an application form. A dishonest individual will earn a bad reputation and will risk their chances of becoming hired.

The Photographs

The photographs that you send should also meet their individual stipulations. Some establishments prefer simple body and headshots, whereas others ask for professional pictures shot via a photographer at a photoshoot.

Ensure that you attach the correct type and do not send amateur shots (i.e. selfies or ones of you out with friends). Photos should be high-quality and show off your versatility as a model.

If you are successful, the agent will then contact you to proceed further.

Meeting in Person

If you prefer to meet with an agency in person, this is also an option. The majority of modelling establishments host a walk-in session where aspiring hopefuls can attend to be seen by agents. The schedule will be posted on their website stating designated time slots.

Always check the availability before travelling to the destination. Agents are extremely busy and will not see you if you arrive at the incorrect time. Those who work at the agencies follow a strict routine to ensure that all tasks are completed efficiently. It also doesn’t bode well for the agency if a model appears tardy from the offset; it’s therefore important to give yourself plenty of time to get there.

The most methodological way to organise your time is to check the time slots for each agency that you plan to visit and not deviate from the list. If you run out of time, simply attend the next walk-in session available as this will be more productive than just turning up at a time convenient for you.

Walk-ins can require a lot of waiting around while other people are seen. It’s a good idea to take some snacks and water as well as something to keep you occupied like a book.

Are you ready to contact model agencies? Remember to remain calm, confident and professional at all times! Good luck!