Model photography has experienced a significant transformation in recent years. Gone are the days when perfectly posed shots dominated fashion magazines and advertising campaigns; today, there’s a noticeable shift towards authentic moments, with photographers and brands embracing candid shots that capture the essence of individuality and real-life experiences.

For aspiring models looking to get into the industry, it’s important to understand and keep up with these trends to help you navigate the industry successfully.

From Perfection to Authenticity

Historically, model photography focused heavily on polished perfection. Models were often styled to fit idealised beauty standards, and photoshoots emphasised flawless makeup, high fashion, and dramatic poses. Photos were polished off with photo editing to ensure there wasn’t a single hair out of place. While this aesthetic still has its place, recent years have seen a growing demand for more relatable and genuine, authentic imagery.

Social media platforms like Instagram and TikTok have played an important role in this shift. Users are drawn to content that feels real, sparking the desire for unfiltered moments over overly edited images or those using filters.

According to a survey conducted by The Creative Group, 68% of consumers prefer brands that use authentic images instead of stock photos. This statistic highlights a broader trend: authenticity resonates with audiences.

The Rise of Candid Photography

Candid photography, which captures unposed, spontaneous moments, has gained traction in model photography. This approach allows for a more natural representation of models, showcasing their personality and emotions in a way that posed shots often can’t.

Photographers are increasingly seeking out moments of genuine connection between models and their surroundings. For example, British photographer Rankin is known for his ability to make subjects feel at ease, resulting in shots that reveal authentic emotions. His work reminds us that vulnerability can be as striking as glamour.

Why Authenticity Matters

Building a Connection with Audiences

In an age where consumers crave genuine connections with brands, authenticity in photography has become a powerful tool. When models convey real emotions, audiences can relate to them on a deeper level. This connection fosters loyalty, making it essential for aspiring models to embody authenticity during their shoots.

Perfection is Overrated

Social media has created a culture where we are constantly bombarded with images of perfection – flawless bodies, idyllic lifestyles, and seemingly effortless success. This unrealistic portrayal of life sets impossible standards, leading people to feel inadequate if they don’t measure up. The truth is, no one’s life is perfect, and behind those curated feeds lies a much messier reality. Consumers are increasingly craving authentic moments, seeking brands and influencers who show the imperfections that make us human. They want to connect with the real, not the ideal, because they understand that perfection is not only unattainable, but also unnecessary for happiness and fulfilment.

The Power of Relatability

In a world flooded with perfectly curated images, relatability has become a valuable asset. Aspiring models should consider how their personal style and experiences can resonate with audiences. The more relatable a model appears, the more likely they are to connect with potential clients and fans.

A prime example of this is Kaia Gerber, who often shares behind-the-scenes glimpses of her life on social media. Her candid moments – whether she’s laughing with friends or simply enjoying a quiet moment – help her connect with her audience, enhancing her appeal as a model.

Preparing for a Candid Shoot

If you’re an aspiring model looking to embrace this trend, here are some practical tips for preparing for an authentic candid photoshoot:

1. Be yourself: Authenticity starts with embracing who you are. Don’t be afraid to show your personality. Whether you’re fun and quirky or elegant and sophisticated, let your true self shine.
2. Practice relaxation techniques: Candid photography often relies on capturing spontaneous moments, so being at ease is crucial. Try techniques like deep breathing or mindfulness to help you relax before your shoot.
3. Engage with your surroundings: When on set, interact with your environment. Explore the space, play with props, or engage in conversation with the photographer or other models. This will lead to natural expressions and genuine moments.
4. Get a friend to help: the best candid moments are caught by someone else.

Collaborating with Photographers

When working with photographers, communication is key. Discuss your vision for the shoot and share your ideas about authenticity. A skilled photographer will appreciate your input and work collaboratively to create a comfortable atmosphere.

Tip: Look for photographers who prioritise authenticity in their portfolios. Their previous work should reflect a candid style, showing that they understand the trend you’re aiming for.

Real-Life Examples of Authentic Model Photography

Brands Leading the Way

Several brands have recognised the power of authenticity in their advertising campaigns, paving the way for aspiring models.

1. Aerie: Known for its #AerieREAL campaign, this lingerie and apparel brand features unretouched images of models of all shapes and sizes. The emphasis on body positivity has resonated with consumers and has set a precedent for authenticity in advertising.

2. Dove: The Dove Real Beauty campaign showcases real women, celebrating their natural beauty and diverse body types. By focusing on authentic stories and experiences, Dove has fostered a deeper connection with its audience.

Influential Models Embracing Candid Photography

Several models have become trailblazers for authenticity in the industry:

1. Ashley Graham: A body-positive advocate, Graham often shares candid moments from her life, challenging beauty standards and promoting self-acceptance. Her journey from plus-size model to mainstream success has inspired many aspiring models to embrace their uniqueness.

2. Winnie Harlow: Known for her vitiligo, Harlow has redefined beauty standards through her candid and authentic approach to modelling. She often shares her experiences and challenges, making her relatable to many aspiring models.

The Future of Model Photography

An Ongoing Evolution

As the demand for authenticity continues to rise, aspiring models must adapt. The focus on genuine moments, emotions, and relatable experiences will likely shape the future of model photography.

Embracing Technology

With advancements in technology, photographers are finding new ways to capture candid moments. The rise of smartphone photography and editing apps has made it easier for models to showcase their authenticity on social media. Aspiring models can leverage these tools to connect with their audience and build their personal brand.

Being “Photo-Ready”

While customers do crave authenticity, they do still expect to see models look good. That means a little bit more time and effort should be spent on looking naturally, effortlessly good. Lash tints, regular hair appointments, brow lamination, and teeth whitening are several things that can be done to look good “naturally”.