Deciding to pursue a career in modelling is an exciting journey. However, many aspiring models often find themselves at a crossroads when it comes to choosing a modelling niche. From the excitement of runway to the deeper storytelling of editorial modelling, each path offers a unique set of drawbacks and rewards.

Let’s take a look at the different types of modelling genres and discuss how you can go about choosing the one that’s right for your modelling goals.

The Different Types of Modelling

Runway

The allure of the catwalk is undeniable, with its pulsating energy and the thrill of presenting cutting-edge fashion to a live audience. Runway modelling extends beyond high fashion, encompassing various sub-genres like commercial runway, fitness modelling, and even alternative fashion shows. Each brings its own challenges and rewards, making runway modelling a dynamic and diverse field suited for those who thrive in a fast-paced, live-performance environment.

Editorial Storytelling

Editorial modelling transcends the mere display of garments, immersing models in a world of storytelling. Whether gracing the pages of magazines or creating visual narratives online, editorial models collaborate closely with creative teams to convey emotions, concepts, and themes. This genre includes high fashion editorials, lifestyle shoots, and conceptual storytelling, providing a canvas for models to express a wide range of characters and moods.

Commercial

For models with relatable looks and versatile appeal, commercial modelling offers a broad spectrum of opportunities. From advertising campaigns to promotional work, commercial models embody the faces of brands, products, and services. This genre values authenticity, relatability, and the ability to connect with diverse audiences, making it an ideal choice for those with a friendly and approachable demeanor.

Fitness and Wellness Modelling

With the growing emphasis on health and wellness, the fitness modelling genre has gained significant prominence. Fitness models showcase active lifestyles, sports apparel, and wellness products. Physical fitness and a commitment to a healthy lifestyle are essential in this genre, making it an excellent choice for those passionate about health and wellness advocacy.

Plus-Size and Diversity Advocacy

In recent years, the fashion industry has seen a positive shift towards inclusivity. Plus-size modelling and diversity advocacy have become powerful movements, challenging traditional beauty standards. Models in this genre play a crucial role in promoting body positivity, inclusivity, and representation, making it an impactful choice for those passionate about social change.

Finding Your Fit

To determine which modelling genre suits you best, it’s crucial to reflect on your strengths, interests, and personal style. Runway models thrive on confidence, strong posture, and the ability to effortlessly showcase garments. On the contrary, editorial models excel at conveying emotions, adapting to diverse concepts, and collaborating closely with creative teams.

Consider participating in both runway and editorial shoots to gain firsthand experience. Attend casting calls, work with different photographers, and build a versatile portfolio. This exploration phase will not only help you identify your strengths but also allow you to discover the joy of embodying diverse characters and styles.

The modelling industry is ever-evolving, with new trends and opportunities emerging regularly. Keep an eye on the industry landscape to stay informed about evolving preferences and demands. Some models successfully navigate both runway and editorial worlds, showcasing their adaptability and versatility. Embrace change, stay open-minded, and be ready to explore new facets of the modelling industry.

Whether you find your calling on the runway or in the editorial realm, each genre provides a unique platform for self-expression. By understanding the nuances of runway and editorial modelling and aligning them with your own strengths and interests, you can pave the way for a fulfilling and successful career in the captivating world of fashion.

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